This is the very thing I recently faced with my own business. I had been running a business independently for many years. I had a good flow of work and was progressing nicely.
Then I fell pregnant and my life changed. Not only my personal life, but I was noticing changes within my industry. I am an all-round graphic designer and web developer. I noticed I was heavily focusing on one particular part of my business and had neglected my skill sets in another. When I was ready to return to work and increase my work load after having my child, I realised I was behind the times in an area I should be an expert in. This made me feel angry and frustrated.
I had been doing contract work for a company where there were so many changes in the field of digital media, social media marketing, mobile and app development, CMS content-heavy website and web programming. Where had I been? Was I blind to all the changes that were happening around me?
This had got me down but I was determined not to let it get the better of me. I had made a decision to take on a 12-month course to help improve on my skill sets and it has been the best decision I have made. Not only to improve on my ageing skill sets, but this has also given me confidence in my own ability to tackle more digital-related work that I might have otherwise not taken on due to lack of confidence or knowledge in the area.
So what are the benefits of educating yourself in business?
When you stop learning, you stop growing. You can easily be left behind by businesses in similar industries if you are relying on what you already know instead of what you can potentially know by constantly educating yourself and moving with the times.
You cannot deny the importance of having experience, and with technology changing the face of business, it’s important to keep up with the current trends and move with the times.
Educating yourself in business keeps your brain young. Speaking from experience, I have thoroughly enjoyed learning new things in my industry. It has not only challenged me but has also helped me grow as a person and I have become addicted to it. I now thrive on the thirst for new knowledge. It opens your eyes to new possibilities in business and the chance to take on new and challenging projects.
To sum it all up, never stop learning whether through courses, YouTube videos, books or blogs. Education in business is important whether you are self-taught or attending uni. Don’t let pride get in the way of you becoming more awesome in business.