To maintain and increase your business competitive position, it’s imperative that you stay on top of emerging trends within your industry. Whether you are a manager, designer, programmer, lawyer or an accountant, if you want to be a top performer you will need to keep up to date with relevant news, technologies, and business developments.
Learning doesn’t need to stop once you finish school; if anything our diplomas and degrees are the stepping stones for the rest of our learning. If you have worked in an industry for decades, it is sometimes good to step out of your comfort zone and look at what others are doing in your industry.
So what are some ways to keep on top of industry trends?
Follow top bloggers in your industry: It’s always insightful to read other bloggers in your industry. It’s good for staying on top of news, trends and what your competitors may be doing.
Forums and discussion boards in your industry: LinkedIn has many discussion boards and sends targeted news relating to your industry. Follow industry leaders to keep up to date on news they post through LinkedIn.
Conferences and seminars: Are great for gaining expert knowledge, networking with others and renewing motivation and confidence. If unable to attend, review the programme description to read up on leads and trends and investigate further.
Attend online webinars: Many are free and are also a great place to gain expert knowledge while eliminating the need to travel. And costs are much lower than going to a physical event.
Familiarise yourself with latest technology and practices in your industry: Follow current news and trends to be aware of the latest technology developments in your industry. Enrol in training courses, upgrade certifications and take advantage of learning opportunities to update your technology skills.
Subscribe to newsletters: Most educational institutions, consulting companies, experts, and authors have company e-newsletters. Stay up to date by subscribing to their mailing lists
Set up Google Alerts: Google alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can also set up an alert for your competitors’ businesses.
Improve on your existing skill sets: You are never too old to learn and develop new skills. It’s in your best interest to develop on existing skill sets and allow yourself time to do so.