Choosing your brand colours

Are your colours reflecting your brand personality?

When it comes to picking colours for your brand there is no right or wrong answer. But having a clear colour palette is the key to creating a cohesive brand and style that you carry across your business assets. Decide on a palette that represents who you want to be identified as and what you want to convey.

It’s important for your brand colours to co-ordinate together and say the same message across your website, social and all marketing collateral.

Brand Colour Theme
A brand colour theme is a few colours that are showcased consistently in your brand visuals that work really well together to communicate a little bit about your brand to whoever is viewing it. It’s a a set of colors that represent your brand personality.

So how do we choose a colours for our brand?

Step 1: Firstly identify your brand personality traits is your brand:
Feminine or Masculine
Playful or Serious
Luxurious or Affordable
Modern or Classic
Youthful or Mature
Loud or Subdued

Step 2: Find corresponding colours
Next understand colour psychology can help you decide if the colours you are selecting match your brand personality traits

The meanings of colors:
Red is for energy, passion and danger
Orange is for creativity, youth and enthusiasm
Yellow is for happiness, hope and spontaneity
Green is for nature, growth and harmony—but also wealth and stability
Blue is for calm, trust and intelligence
Purple is for luxury, mystery and spirituality
Pink is for femininity, playfulness and romance
Brown is for wholesomeness, warmth and honesty
Black is for elegance, power and sophistication
White is for minimalism and simplicity
Gray is for professionalism, formality and conventionality
Multicolor is for fun, diversity and optimism
Metallics Gold, silver, bronze and other metallics are for wealth, prosperity and success

Step 3: Select your brand colours
Once you have established how you’d like people to describe your brand and what colours align with brand personality traits, start selecting your colours! Brand colour themes can have between 1-4 colours.

Base Colour
Choose your most important colour this is the base colour, this will reflect your brands personality and should appeal to the target audience you are trying to reach.

Accent Colour:
Will be the colour that compliments the base colour, it will be the colour you will use most after your base colour.

Neutral:
The neutral tones will be colours you will use a background colour and will also compliment and work well with the base and accent colour chosen.

Once you have established you brand colours that truly represent who you are and how you wish to be seen, use them everywhere! Use these colours on your website, on social, your next brand shoot and all the different marketing collateral you use to promote yourself and your brand.


Amanda | Brand Identity Strategist & Designer
I’m NOT just a designer who creates graphics, but someone who SEES the depth of another person and VISUALLY TRANSLATES THAT using my CREATIVE IDEAS into an influential brand that expresses who you truly are.


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