A change to Google’s algorithm will give preference to mobile-friendly websites.
As mobile overtakes desktop usage, and statistics show 70% of mobile searches lead to online action within an hour, having an impactful mobile presence for your brand is imperative.
We know it, how often are we out and about using our smartphones to navigate around our facebook and twitter accounts, using our smartphone to check emails and look up business websites on our phone? We are relying more on our portable devices more than ever. So with the announcement of Google putting mobile users first should be no surprise.
So what does this mean for businesses websites.
Key areas to consider to make your business website more “mobile-friendly”
Avoid software that is not common on mobile devices, like Flash
Use text that is readable without zooming
Size content to the screen so users don’t have to scroll horizontally or zoom
Place links far enough apart so that the correct one can be easily tapped
Page speed: Make sure mobile pages render in under one second
If your business doesn’t have a mobile-friendly website, Google will lower your site’s SEO ranking.
Don’t let you business website slip down Google rankings
Take the Google Mobile-Friendly Test now, see how your business website stacks up!